Elevate Your Brand: Expertise in Pharma Branding for Africa since 2017
Pioneering Pharma BrandingStep into the forefront of pharma branding in Africa with our seasoned team. With a deep understanding of the regulatory process and a talent pool of medical writers and creatives, we connect with Healthcare Professionals on their level, ensuring your brand resonates in this dynamic market.
Tailored Engagement
Regulatory Confidence
The Evolution of Creative & Stuff
Creative & Stuff is an advertising agency that formed when the traditional agency, “C&S” merged with a digital agency, “Pace Digital”. We became involved in medical advertising in 2017 when we were approached to launch Entresto®️ for Novartis. This is where the “& Stuff” comes in. Beyond creating the usual collateral for the launch, we designed the sales agents training room – everything from the wallpaper and room layout to the interactive carpets. The success of this project quickly spread the C&S name amongst the various brand managers and soon we were taking briefs from throughout the organisation. Our fast turnaround and understanding of pharmaceutical communication led to us adding a host of brands to the C&S portfolio and we realised that we had a knack for this very specialised space. Committed to NEVER taking on brands/products that are in any way competition to our existing clients, C&S Health now services a variety of pharmaceutical manufacturers as well as some in the vitamin and natural treatment categories of health advertising.
Business Director
Steve Clayton
Trained in graphic design, Steve spent 10 years as an Art Director before becoming a Copy Writer in 2010. Now he’s the head of copy & client relations at C&S.
This is his FMCG experience…
Publicis
Nestlé – Maggi, Cremora, Ricoffy, Cross & Blackwell, Nespray and Nido, Alpo. P&G – Vicks (all of Africa), Body on tap. L’Oréal & Garnier – All hair colour. Cadbury.
LoweBull
Unilever – Omo, Sunlight, Knorr and Axe. SAB – Castle Milk Stout.
JWT
Kellogg’s – All brands. Nestlé – All chocolate and ice-creams, Friskies. Kraft – Jacobs coffee.
McCann
Nestlé – Health & Wellness, Milo and Bar-One cereals. L’Oréal & Maybelline – Makeup and Hair-colour. Allsome – Brand creation and Rice launch. Coke – Africa.
C&S
Premier FMCG – Manhattan Sweets. Goody Foods – Thokoman peanut butter. Bayer/Elanco – Animal care. Activo Health – Plusssz.
C&S Health
Novartis, Sandoz, Novo Nordisk, Roche, Eisai – Various brands of scheduled medication.
Creative Director
Chris Lesser
After graduating as a graphic designer, Chris became an Art Director and over the last 30 years has had the following FMCG experience…
JWT
Kellogg’s – All brands. Nestlé – Dairymaid. Kraft – Jacobs Coffee, Miracle Whip and Philadelphia Cream Cheese.
Publicis
Nestlé – Maggi, Cremora, Cross & Blackwell, Nespray and Nido. P&G – Vicks, Body on Tap and Braun. L’Oréal & Garnier – All hair colour and skin creams. Cadbury.
Joe Public
Clover – Tropika, Clover cheese, Ultra-mel and Clover milk.
McCann
Nestlé – Health & Wellness, Milo and Bar-One cereals. L’Oréal & Maybelline – Makeup and Hair-colour. Allsome – Brand creation and Rice launch. Coke – Africa.
C&S
Premier FMCG – Manhattan Sweets. Goody Foods – Thokoman peanut butter. Bayer/Elanco – Animal care. Activo Health – Plusssz.
C&S Health
Novartis, Sandoz, Novo Nordisk, Roche, Eisai – Various brands of scheduled medication.
Operations Director
Talitha Schuitmaker
In the years leading up to their merger with C&S, Talitha and
the Pace Digital team created a variety of digital and social campaigns for FMCG products including:
General Mills – Old El Paso, Nature Valley, Pillsbury.
Haagen-Dazs
C&S
Premier FMCG – Manhattan Sweets. Goody Foods – Thokoman peanut butter. Bayer/Elanco – Animal care. Activo Health – Plusssz.
C&S Health
Novartis, Sandoz, Novo Nordisk, Roche, Eisai – Various brands of scheduled medication.
Our Approach to Transparency in Healthcare Advertising
Because the stuff we do is regulated & highly sensitive we do not display a portfolio on our website. Instead, at your request and with the permission of our existing clients, we will gladly present a body of work to you that is relevant to your needs. With integrity & transparency being integral to the way we work, here is a list of the medical products, therapeutic areas & internal departments that we currently or have worked on locally and (some) within Africa. These cover OTC (over the counter), Generics, Clones, Administration devices, Vitamins, Supplements and Natural remedies.
Our Diverse Portfolio of Trusted Brands
Our comprehensive lineup, featuring industry leaders such as Novartis, Sandoz, Novo Nordisk, Activo Health, Nature's Touch, Roche, and Eisai Pharmaceuticals. Each brand embodies excellence and innovation, dedicated to enhancing healthcare.
Why they love us
As we’ve grown C&S Health as a pharma specialist agency, we’ve had to master the various tools and communication elements that apply to the medical trade. As a result, we’ve become well versed in the following:
Logo & Package design
Concept & Origination
Medical writing
Social media – creation & implementation (where applicable)
Desk-drops
Leave-behinds
Sales-aids
Launch-pads
Journal advertisements
Rep triggered emails – RTEs
Learning management systems - LMS
Patient Journey video production
MOA (Mode of Action) videos
Launch videos
Virtual/Hybrid seminars
Training & CPD (Continued Professional Development) points generation
Live & Virtual events and activations
What they say
”Nothing is too much trouble for C&S. They are the most obliging creative agency I have worked with“
”The team at Creative and Stuff goes above and beyond to understand our brand and objectives, and their passion for what they do shines through in their work. It's been a pleasure working with such a dedicated and results-driven team.“
”Creative and Stuff are not just a vendor that we deal with at Novartis , they are real business partners.“
”Thank You very much for all the efforts and suggestions team you make me look good at global level 😊“
Contact us
It would be great to chat to you
Call us
+27 72 943 5606Email us
steve@andstuff.studio